MrBeast has his critics, but creator marketing experts explain why he’ll always come out on top

Corben Sharp, a videographer and influencer content expert, told BI Donaldson’s “anything is possible” attitude also wins people over.

He’s also not flashy and “looks like your average Joe,” Sharp said.

“He’s shy when given compliments, his ego is in check, and I think that makes people recognize him as a good person,” he said.

Donaldson said in a recent interview that YouTube runs through his veins. And that comes across.

“Everything he does is for the entertainment of people,” Sharp said.

The rise of an underdog

Donaldson’s production value is also difficult to argue with.

Madison Breuer, a public relations account executive at Riester Advertising Agency with experience in influencer marketing, told BI Donaldson’s videos look like “mini-movies.”

“His content often mirrors the excitement and rewards found in reality TV competitions, which keeps viewers hooked,” she said.

“This successful formula has been replicated by many other creators, making it a constant battle for him to stay relevant and creative,” Breuer added. “However, his substantial financial resources allow him to create content on a scale that others can’t match.”

Noah Lydiard, founder and CEO of the creative agency Conductor, told BI that if attention were currency, “MrBeast would be the Jeff Bezos of the digital age, turning every click into a goldmine of engagement.”

He added that content creation is an art, and Donaldson has mastered it by mixing “surprise elements, high tension, and strong emotional moments.”

Lydiard said what’s most engaging about Donaldson is how many people can see themselves in him. Donaldson’s platform may be huge, but creators and viewers are on his side.

When Donaldson overtook T-Series to snatch the title of YouTube’s biggest channel in June, it was a win for independent creators.

“He was just a person who began with only a camera and big dreams, but now he is one of the biggest stars online,” Lydiard said.

“His journey from a small-town YouTuber to worldwide fame is the perfect underdog story, inspiring millions of watchers to follow their own dreams.”