Follow Mark Zuckerberg’s lead and revamp your image at work. Here are 5 ways to do so.

3. Tailor your social media account

It’s vital to be aware of your online presence, including your social media accounts, she said.

“Even if you believe they are private, photos or videos can be shared or made visible to others without your knowledge,” Salton said. “Be mindful of everything you write and share online, and imagine how you would feel if a hiring manager or boss read it.”

For Salton, the ability of someone to screenshot your content and send it to others almost extends the argument that your personal brand should be more consistent with how you appear at work.

However, this doesn’t mean you have to act the exact same in your public and personal life, she said.

4. Apologize for your mistakes

Salton said whether it’s a dress code error or something has gone slightly wrong in how you’ve chosen to present yourself, it’s important to remember that everyone makes mistakes.

If you feel you’ve done something incorrectly or offended someone, you need to recognize it, own it, take responsibility, and genuinely apologize.

5. Set yourself goals

“Spend time reflecting on who you are as a person, and how you would like others to describe the best, authentic version of yourself,” Salton said.

This means being clear on your values and how you can present these authentically, she added.