Maui tourism still hasn’t recovered since the Lahaina fire. The manager of the resort where ‘The White Lotus’ was shot says now is a great time to visit.

Maui is less crowded right now, and you can find deals

In addition to helping the island’s recovery, tourists who visit Maui right now may also be surprised by how accessible the island is right now, according to Shank, who said there’s a lot of value to be found.

The Four Seasons, for instance, has removed all resort fees in order to encourage summer travelers and offers a complimentary kids’ program in addition to free poolside cabanas.

There are also just not as big of crowds as there are when Maui is at peak tourism, making it a good place to go to avoid the summer crowds that are currently swarming in other destinations, like in Europe.

Shank and his family had recently done the road to Hana, a famous, winding drive with pull offs for waterfall and black-sand beaches that is notorious for getting backed up with traffic.

“It was amazing, so much that you can just drive, pull over, stop wherever you want, visit the local vendors, go check out a cool secret beach, and it didn’t feel crowded,” he said.

Tourists are still encouraged to act responsibly when they visit Maui, and there are opportunities to donate or help out with Lahaina recovery efforts. The Four Seasons also offers beach and reef cleanups that guests can volunteer for and earn resort credit by participating.

Shank said the Four Seasons is also encouraging tourists to actively get out and support the island during their visit.

“Get out from the resorts. Go visit local restaurants. Shop in the local art galleries. Do excursions with the different companies. Travel to the different parts of the island,” he said. “It’s an amazing way to give back and support the island.”