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The Google CEO even acknowledged on the stand that company executives knew that becoming the default search engine on smartphones “would lead to increased usage of our products and services.”
The second major antitrust case against Google concerns its online advertising strategies, and is set to go to trial in September 2024. The US government has alleged that Google illegally abused its monopoly over the digital advertising market by acquiring its competitors and forcing website publishers to adopt Google’s tools, such as Google Ads, thereby suppressing the rise of rival technologies.
Google denied wrongdoing in both cases. The search giant argued during its 2023 trial that Google dominates the search business because it’s superior to its rivals, not because of its business dealings. Google has similarly denied the claims in the advertising-related monopoly case, saying its acquisitions were legal and actually enable innovative new advertising technologies, and that the federal government’s lawsuit could undo years of industry progress.
What happens if Google loses its antitrust cases?
Now that Google has lost one antitrust lawsuit, Mehta is expected to take some sort of action that would boost competition in the search-engine business. Google could face consequences like orders to adjust its business practices, or even a total ban on its contracts to make Google the default search engine.
Both antitrust cases carry potentially massive implications for internet users — Google could face sanctions that alter its operations so dramatically that it loses its ubiquity in the search and advertising industries, paving the way for new companies and technologies to flourish.
Google’s antitrust cases will also likely influence the outcomes of other antitrust lawsuits the US government has filed against major tech companies. Currently, Amazon, Apple, and Meta all face similar antitrust lawsuits against their business practices that could threaten their market dominance.
What to know about Google’s class-action settlements and who can claim money
Google has been the subject of two major class-action lawsuits that were resolved or nearing resolution in late 2023 and 2024.
One of the most hotly anticipated resolutions was that of a class-action case involving personal data collected from 136 million Google Chrome users. The lawsuit accused Google of tracking the internet activity of users who had switched to Google’s “incognito” setting.
As part of a settlement agreement, Google said it would delete the search data collected from those 136 million users, which Google said was merely “old personal technical data that was never associated with an individual and was never used for any form of personalization.”
Lawyers initially sought a $5 billion payout for consumers, but anyone expecting to receive a chunk of that money will need to sue Google individually to receive any damages. The settlement agreement for the class-action case did not include any monetary damages to be paid out by Google.
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One of Google’s biggest legal battles in the 2010s concerned the European Court of Justice’s “right to be forgotten” ruling and whether Google was responsible for personal data that appears in its search results. Google lost its case in 2014, and the EU court ruled that individuals have the right to remove information about themselves from search engine results.
Under the ruling, Google must respond to legitimate requests from individuals to delist webpages from its search results. Larry Page, one of Google’s founders and a former CEO, spoke out vehemently against the EU court’s “right to be forgotten” ruling at the time, warning that repressive foreign governments could abuse the ruling.
However, in 2019, Google won a “right to be forgotten” victory in a subsequent EU court ruling, which stipulated that Google only has to delist content from search results in Europe, and the “right to be forgotten” does not apply globally.
Recent research has suggested that Google and Microsoft together have received some 150,000 “right to be forgotten” requests to delist search results each year since the EU court’s ruling in 2014. The vast majority of the links targeted for delisting were from Facebook, X, and YouTube.