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Following SoulCycle and Peloton’s lead, Alo Yoga is minting celebrity fitness instructors
Aside from its networking opportunities, the fitness center has also taken a page out of SoulCycle and Peloton’s playbooks by helping fitness instructors grow a following online simply through their association with the brand.
For instance, Lexi Bader, who has 13,000 Instagram followers and teaches a sculpt class at the Alo Wellness Club, said on the podcast “Making Makayla” that she receives “a lot of DMs” of people asking her how they can come to the gym.
“It is very exclusive and they keep it gate locked,” Bader said.
She said on the podcast that she’s taught classes for several celebrities, including Lisa Rinna and her daughter Amelia Gray Hamlin. She also said that, to her knowledge, the classes were free for the people invited.
“When you walk in the entrance, it’s like a fairytale,” Bader said. “The yoga studio that I teach in is so beautiful. They have people who come in and do massages, sculpt massages, lymphatic massages, facials — you get it all.”
Alo and Shane did not respond to BI’s request for comment.
If you know more about Alo’s exclusive invite-only gym in Beverly Hills, contact the author at aperelli@insider.com.
https://www.businessinsider.com/alo-wellness-club-hot-spot-for-celebrities-and-influencers-la-2024-8