The Blake Lively backlash has been ‘a gift’ for Justin Baldoni after he was forced to hire a PR crisis manager amid rumored ‘It Ends With Us’ feud, PR expert says

Meanwhile, in interviews, he has spoken graciously about Lively and shifted attention to “all the women who we made this movie for.”

While much has been made of the fact that Baldoni’s new crisis team previously represented Johnny Depp during his high-profile court battle against Amber Heard, Balyk said that that likely had more to do with the fact that Baldoni needs a heavyweight fighting his corner, given that Lively and her husband Ryan Reynolds likely have an “equally strong PR team that is likely on standby.”

“While Melissa Nathan has handled controversial cases like Johnny Depp’s trial, her expertise in the entertainment industry is unparalleled, which is necessary given that one of the most powerful couples in Hollywood has a direct hand in the film,” she said.

As for how Baldoni should proceed, Schiffer said he just needed to “allow things to play out.”

“When it comes down to it, Justin has a successful movie. Right now, the focus is not on him but on Blake and her choices, and that’s where I suggest he try and keep it,” he added.