economie

Travis Hunter is one of college sports’ top earners. Here are the 10 student-athletes with the highest NIL valuations.

August 31, 20240
Livvy Dunne has the highest NIL Valuation for a female student-athlete.

Chris Parent/LSU/Contributor/University Images via Getty Images

With a combined social-media following of 13.2 million people, Dunne is one of the most-followed student-athletes ever, which likely helps brands gravitate toward her.

On3 reported that her portfolio of deals includes American Eagle Outfitters, Too Faced Cosmetics, Leaf Trading Cards, GrubHub, and Nautica.

Her most recent deal came in May when she signed a multimillion-dollar partnership with Passes, a creator platform that offers fans exclusive content and experiences.

“Passes allows me to monetize my creativity and expertise in ways that were previously unavailable to college athletes, which is why I’m so excited to be partnering with them,” Dunne said, Forbes reported.

Dunne is returning to LSU for her final year of NCAA eligibility, where the team will be striving for back-to-back national championship titles.

1. Shedeur Sanders is the highest-valued student-athlete, with an estimated NIL Valuation of $4.7 million.
Shedeur Sanders has the highest NIL valuation, at $4.7 million.

Dustin Bradford/Contributor/Getty Images

University of Colorado quarterback Shedeur Sanders, 22, made waves in college football last season alongside his dad, Hall of Famer “Coach Prime” Deion Sanders, after transferring from HBCU Jackson State University to the University of Colorado, Boulder.

Despite finishing his junior year season 4-8 overall, Sanders threw for more than 3,000 yards with a passing completion percentage of 69.3% and a passer rating of 151.7.

On Thursday, he returned to the field for the start of his senior season, passing for 445 yards and four touchdowns against North Dakota State.

It came just one day after he became the first college football player to sign an NIL with Nike. The brand posted an image of Sanders on Instagram with the line, “You know what Time it is” — a nod to Deion Sanders’ other nickname, “Prime Time” — and the caption, “Now it’s a family business.”

Shedeur Sanders is also a member of this year’s “Beats Elite” class and has previously signed deals with brands like Google, Topps, Urban Outfitters, Oikos, Mercedes-Benz, Actively Black, and Gatorade.