The CEO of edtech startup Headway breaks down how the company used AI tools to improve its ad performance by 40%

Headway is also increasingly introducing AI features to its own products. The Headway app is currently testing an AI assistant that uses the OpenAI application programming interface, Google Cloud’s Vertex AI, and its own vector database to answer user queries based on its library of books in a conversational format.

Unexpectedly, some users are spending “hours per day” communicating with the AI assistant, according to Pavlovsky, which he said speaks to the success of the company’s AI push.

“Maybe some legacy players that don’t move fast won’t have that kind of speed of adoption, but for startups, or digital natives, it’s a no-brainer,” Pavlovsky said.