Kendrick Lamar will headline the Super Bowl LIX halftime show. Here’s everything we know so far.

Roc Nation founder Jay-Z called Lamar a “once-in-a-generation artist and performer.” Roc Nation inked a deal with the NFL in 2019 to produce the Super Bowl halftime show and promote the league’s social justice efforts.

“His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come,” Jay-Z said.

Lamar previously performed at Super Bowl LVI halftime show in 2022 alongside Dr. Dre, Snoop Dogg, Eminem, 50 Cent, and Mary J. Blige.

Representatives for Kendrick Lamar did not immediately respond to a request for comment from Business Insider.

The news of Lamar’s Super Bowl halftime show comes amid his feud with Drake, which escalated into an all-out rap war earlier this year. The two rappers have exchanged barbs since 2013, but the tension came to a head in March when Lamar appeared on Future and Metro Boomin’s song “Like That.”

Drake and Lamar disparaged each other in several diss songs, including “Euphoria.” Lamar appeared to have the last word with his most recent single, “Not Like Us.”