TikTok.
So, who is this product for?
The biggest cohort of Faceless.video’s users are looking to monetize via TikTok’s rewards program or affiliate linking, Seeger said, though some users also simply want an easy tool to grow their social-media account. The company said it has around 10,000 daily active users.
Auto-posting taps into a passive-income mindset that has spread across the digital economy as people look for a side hustle like content creation or dropshipping to make extra income. The beauty of a faceless video is that you can remain anonymous, which means you don’t have to let your boss or coworkers know that you’re posting “success grindset” videos twice a day on TikTok.
A quick search for “faceless videos” on YouTube, Reddit, and TikTok unearths a ton of videos and subreddit discussions on how to use generative AI to make money on social media. It’s not clear whether these faceless videos actually lead to meaningful revenue, or if these YouTube evangelists are simply selling snake oil, as a few creators have suggested. TikTok’s creator rewards program can be quite lucrative for some users, but it often requires creators to generate millions of views on videos in order to contribute meaningfully to their income.
“My view is that YouTube, TikTok, Instagram, they’re not going to really show organically a lot of automated AI content,” Sanket Shah, CEO of the video-creation platform InVideo, told BI. Shah’s platform offers a bunch of AI generation tools for creators, but specifically does not offer automated posting, which he said doesn’t make sense.
“It comes down to strategy, creativity, and consistency, and I don’t think that the world needs automated content,” he said.
Creator-monetization platform Spotter is making a similar bet that equipping human creators with AI tools is the best path forward when trying to compete on social media with a surge of AI-generated videos. The company last week announced a new AI tool for generating video ideas that its product lead said was meant to help “creators come out on top in the wave of infinite AI content that’s coming.”
The major platforms are also embracing generative AI tools as a content-creation aid. For instance, TikTok offers a suite of generative AI editing features via its sister app, CapCut.