The base 2024 Subaru Ascent starts at $34,195, while the Hyundai Palisade SE starts at starts at $36,650.
Despite starting at a lower price, the Ascent comes standards with Subaru’s signature Symmetrical All-Wheel-Drive system while all-wheel-drive is a $2,000 option on the Hyundai.
As a result, you’ll need to pay at least $38,650 for an all-wheel-drive Palisade or roughly $4,500 more than the comparable Ascent.
At the other end of the spectrum, the top-spec Ascent Touring starts at $48,495. With fees, my test car clad in Dark Mahogany Pearl paint carried an as-tested price of $49,931.
The Palisade lineup features six trim levels topping out at $53,850.
My fully loaded Palisade test car starts came with a very similar as-tested price of $53,650.