economie

Nike’s new CEO can’t rest on retro styles and must innovate to turn the company around, analyst says

Elliott Hill, a Nike veteran of 32 years, will start his role as the new Nike CEO on October 14.

Hill said in a press release that he was excited to come back to the company and looked forward to “delivering bold, innovative products, that set us apart in the marketplace and captivate consumers for years to come.”

“I know things haven’t been easy, and we certainly have taken our fair share of shots,” Hill wrote in an email to Nike employees that was reported by Bloomberg.

Hill will begin his new role on October 14. Donahoe will remain at the company as an advisor until January 2025, the company said.

Read the original article on Business Insider

https://www.businessinsider.com/nike-ceo-john-donahoe-replaced-elliott-hill-return-to-innovation-2024-9