Patagonia lays off staff and launches a ‘business transformation’ to set it up for the next 50 years

• Patagonia laid off 41 members of staff on Monday as part of a major business transformation.
• It is the second round of job cuts this year for the sustainable outdoors brand.
• The changes announced on Monday were “only the first step,” CEO Ryan Gellert wrote in an internal email.

Patagonia laid off 41 members of staff on Monday and announced a major business transformation aimed at preparing the company for the next 50 years.

It marks the