economie

Look inside Menards, the Midwest home-improvement chain owned by Wisconsin’s richest billionaire and beloved by Tim Walz

John Menard Jr.

Menard Jr. is the 90th richest person in the world, with an estimated net worth of $22.9 billion as of October, Forbes reported.

After spending a summer constructing pole buildings to put himself through college at the University of Wisconsin—Eau Claire, he started a construction company in 1958, according to Menards‘ official website. That led him to the building-materials business, and he opened the first Menards retail location in 1964.

Now with over 300 locations across 15 Midwestern states, the chain sells a wide variety of home-improvement tools and building materials as well as appliances, lighting, furniture, and groceries.

Menard Jr. is a controversial figure known for his frugality and iron-handed management style. A 2007 Milwaukee magazine profile reported that managers are fined $100 for every minute a store opens late, and Forbes reports that even top executives are still required to clock in.

In 1997, Menard Jr. was fined over $1.5 million and pleaded no contest to charges regarding illegal hazardous waste disposal. Prosecutors alleged he used his personal pickup truck to take dangerous chemicals from the business to deposit them in his household trash, the Milwaukee Journal Sentinel reported. Menards paid another $2 million in 2005 for violating state water-pollution laws in Wisconsin.

His personal conduct has also come under scrutiny with a 2013 lawsuit alleging he pressured the wife of one of his business partners to have sex with him and fired her husband when she refused. Menard Jr. denied any inappropriate conduct, his attorney told the Milwaukee Journal Sentinel.

Menard Jr. is also an avid race-car enthusiast, sponsoring Menards race cars at NASCAR and IndyCar events.

I visited a Menards store in Milwaukee for the first time.
A pickup truck available for rent at Menards.

The pickup trucks cost $18.95 for the first 75 minutes, $6 for each additional 15 minutes, and 50 cents for each mile driven, according to the Menards website.

I was surprised to find one-way gates at the entrance to help prevent theft.
Aisles at Menards.

The aisles seemed to go on forever.

Our first stop was the grocery section, which sold snacks, beverages, and other basics.
Shopping for cereal at Menards.

For example, a family-size box of Honey Bunches of Oats cost $4.93 at Menards. At Metro Market, a Midwestern grocery chain, the same box cost $6.29. I see why my dad swears by it.

I came across some unique products I’d never seen before, like Hydrox sandwich cookies.
Sprecher root beer at Menards.

The root beer was labeled as the official craft soda of the Automobile Racing Club of America’s Menards Series. A 24-pack cost $19.99.

Some aisles also featured photos of Menards race cars.
The lighting section at Menards.

The items also featured QR codes to scan for online shopping.

Counters, cabinets, and bathroom vanities looked ready to install.
The lumberyard at Menards.

Milwaukee magazine reported that Menard Jr. used to recycle wood scraps and heat stores with the leftovers.

The outdoor-living section sold an impressive array of furniture.
The garden center at Menards.

The gardening section sold potted plants as well as seeds, soil, outdoor decor, and gardening tools.

Menards had a little bit of everything, including shelves of “As Seen On TV” products.
Menards swag.

I could see how Menards, a family-owned Midwestern brand, would inspire the kind of loyalty that would make people want to wear its hats.

The Harris campaign capitalized on Walz’s affinity for camouflage hats by selling camouflage “Harris Walz” hats with orange lettering. It’s yet another way that aspects of Midwestern culture have gone mainstream amid the 2024 election.

Another characteristic of shopping at Menards is its mail-in rebate.
Outside Menards.

Even long after I left the store, I couldn’t get the “Save big money at Menards” jingle out of my head.