economie

A social-calendar app that helps friends sync their schedules and make plans raised $8 million. Read its pitch deck.

Howbout lays out a problem: social media isn’t social anymore.
Then it outlines how it helps by “sharing time” and how Gen Z likes to share their full calendars.
Howbout outlines several product features.
Users can make plans directly in the app.
It breaks down its app growth, too.

“90% of new users join via referral links and word-of-mouth, and our inherent network effects keep them coming back,” the page reads.

Howbout is using social media platforms like TikTok to grow.
Users in the US make up 41% of monthly active users, Howbout says in its deck.
Howbout lays out incumbent calendar and time management apps.
Howbout highlights its ranking on app stores.