Business Insider spoke with beauty founders Babba Rivera, Candace Mitchell, and Colleen Rothschild at Create & Cultivate Offsite in New York in early October.
Rivera is the founder and CEO of Ceremonia, a hair-care brand rooted in her Latin heritage. Founded in October 2020, the brand became one of the first Latina-owned hair-care brands to be carried by Sephora in 2022, and in 2023, WWD reported that the company raised $10 million to support its rollout in more than 500 of the retailer’s stores.
Mitchell is also in the hair-care industry as the founder and CEO of beauty-tech company Myavana. The company, which was founded in 2012 and is now reportedly valued at $50 million, uses an algorithm to create personalized product recommendations.
And, representing skincare, makeup, and hair care is Colleen Rothschild, who founded Colleen Rothschild Beauty in 2014.