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UFC CEO Dana White wants to fix the sport’s ranking system, and has asked Mark Zuckerberg for help.

Meta cofounder Mark Zuckerberg practices mixed martial arts.

The Meta cofounder has spoken about his passion for mixed martial arts several times. During an interview in 2022 with podcast host Joe Rogan, Zuckerberg said he got into mixed martial arts because it requires your full attention.

“What’s a thing that’s both super engaging physically, but also intellectually, where you can’t afford to focus on something else?” Zuckerberg said. “I think, to some degree, it’s like MMA is like the perfect thing because if you stop paying attention for one second, you’re going to end up on the bottom.”

Zuckerberg has chronicled his martial arts journey on his Instagram account. He shared a video of himself training with Khai Wu in 2022 and pictures of himself after earning a blue belt in jiu-jitsu in 2023.

Zuckerberg has also attended UFC events. White nearly helped organize a fight between Zuckerberg and Tesla CEO Elon Musk.

White has criticized the UFC’s ranking system in the past, including during a press conference earlier this month.

“I can’t handle the incompetence,” White said, adding that he would prefer if the UFC didn’t handle the rankings.

White then talked about artificial intelligence, telling reporters that “there has to be a third party or AI or something that does the rankings.”

“I believe there is bias with the media, too. It’s impossible not to be biased,” White said.

Representatives for the UFC and Meta did not respond to a request for comment from Business Insider.

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https://www.businessinsider.com/ufc-dana-white-mark-zuckerberg-ai-ranking-system-2024-10