economie

Apple can’t sell the new iPhone in the world’s 4th most populous country

Apple CEO Tim Cook met with Indonesian President Joko Widodo in April 2024.

With over 280 million citizens, Indonesia is the world’s fourth most populous nation and a growing market for Apple.

The iPhone maker saw a 6% year-on-year increase in its share of the premium smartphone market in Indonesia and now makes up 40% of sales of smartphones costing more than $600, according to Counterpoint, a technology market research firm.

However, overall sales in Indonesia remain low compared to global levels, meaning the ban is unlikely to significantly dent Apple’s sales. Of the 235 million smartphones Apple sold globally last year, the company only sold about 3.4 million in Indonesia, the FT reported.

Apple did not immediately reply to a request for comment, made outside normal working hours.

It comes at the start of a big week for Apple, in which it reports earnings and is expected to introduce software and hardware updates, including its Apple Intelligence features.

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https://www.businessinsider.com/apple-indonesia-iphone-16-blocked-sales-2024-10