economie

The 10 student-athletes with the highest NIL valuations

October 28, 20240
Travis Hunter’s NIL valuation has increased to $3.4 million.

Dustin Bradford/Contributor/Getty Images

Hunter, 21, started the 2024-2025 season strong, putting up an all-around impressive performance against South Dakota State in Colorado’s season opener. He finished the game with more than 100 yards and three touchdowns on offense, in addition to playing more than 40 snaps on defense.

Since then, he’s scored five more touchdowns and caught for an additional 625 yards in the last seven games.

This year alone, he’s signed deals with brands like NerdWallet, United Airlines, Leaf Trading Cards, EA Sports, Rock ‘Em Socks, and Celsius. This furthers his partnership portfolio which has also included American Eagle Outfitters, Cheez-It, 7-Eleven, NXTRND, and more.

Although On3 no longer provides specific breakdowns for players’ NIL Values and Roster Values, it’s likely that both have increased, bringing his total NIL Valuation from $2.7 million in August to $3.4 million in late October.

2. Louisiana State University gymnast Livvy Dunne is the highest-valued female college athlete, with an estimated NIL Valuation of $4 million.
Shedeur Sanders has the highest NIL valuation, at $6.2 million.

Dustin Bradford/Contributor/Getty Images

University of Colorado quarterback Shedeur Sanders, 22, made waves in college football last season alongside his dad, Hall of Famer “Coach Prime” Deion Sanders, after transferring from HBCU Jackson State University to the University of Colorado, Boulder.

Despite finishing his junior year season 4-8 overall, Sanders threw for more than 3,000 yards with a passing completion percentage of 69.3% and a passer rating of 151.7.

This season, Colorado is off to a 6-2 start — officially clinching a bowl game appearance — and Sanders is on pace to outdo last season’s performance. He’s already thrown for 2,591 yards with a completion percentage of 73.3% and a passer rating of 165.0; his 21 passing touchdowns are the third-most of any DI quarterback this season.

In August, Sanders became the first college football player to sign an NIL deal with Nike. The brand posted an image of Sanders on Instagram with the line, “You know what Time it is” — a possible nod to Deion Sanders’ other nickname, “Prime Time,” or Shedeur Sanders’ song “Perfect Timing” — and the caption, “Now it’s a family business.”

Shedeur Sanders is also a member of this year’s “Beats Elite” class and has previously signed deals with brands like JD Sports, Google, Topps, Urban Outfitters, Oikos, Mercedes-Benz, Actively Black, and Gatorade.