Hunter, 21, started the 2024-2025 season strong, putting up an all-around impressive performance against South Dakota State in Colorado’s season opener. He finished the game with more than 100 yards and three touchdowns on offense, in addition to playing more than 40 snaps on defense.
Since then, he’s scored five more touchdowns and caught for an additional 625 yards in the last seven games.
This year alone, he’s signed deals with brands like NerdWallet, United Airlines, Leaf Trading Cards, EA Sports, Rock ‘Em Socks, and Celsius. This furthers his partnership portfolio which has also included American Eagle Outfitters, Cheez-It, 7-Eleven, NXTRND, and more.
Although On3 no longer provides specific breakdowns for players’ NIL Values and Roster Values, it’s likely that both have increased, bringing his total NIL Valuation from $2.7 million in August to $3.4 million in late October.