Tim Cook is about to reveal Apple’s plan to dominate the internet for another decade

In a research note, Wedbush analysts including Dan Ives wrote that the WWDC could be “the most important event for Apple in over a decade as the pressure to bring a generative AI stack of technology for developers and consumers” grows.

For OpenAI, the deal would give it a ticket to one of the most powerful distribution systems in the world: more than a billion active iPhones.

Time will tell if the deal is as powerful as Apple’s search engine agreement with Google. While OpenAI has emerged as the face of the generative AI boom thanks to the early-mover advantage gained from ChatGPT’s release, it’s also been mired in controversy.

No done deal

Its AI has been criticized for making critical errors and being prone to hallucinations, bringing its reliability into question. The company itself has also been the subject of controversy as its CEO, Sam Altman, has come under fire from current and former employees over safety pledges.

It’s worth noting that neither company has yet officially confirmed the deal. Apple had previously been reported to have been in discussions with Google over an AI partnership, but OpenAI appears to have earned its favor.

One thing is certain: Apple’s about to pitch the world on its plans to dominate the internet in the AI age.