The career rise of Bob Iger — and how the Disney CEO spends his fortune

At Ithaca College, Iger hosted a campus television show called “Campus Probe.” He graduated originally wanting to be a news anchor and briefly worked as a local weatherman in Ithaca, New York.

Iger has said that one of his bosses accused Iger of spreading rumors about him, causing the young Iger to almost be fired.

“He told me I wasn’t promotable and I had two weeks to find another job somewhere in the company or I was gone,” Iger recalled at the UCLA Awards Gala in 2013. “Fortunately, I was able to find another job in the company. They didn’t think I wasn’t promotable, I guess.”

ABC was later sold to Capital Cities Communications for $3.5 billion in a deal finalized in 1986.

The critically-acclaimed series was cancelled after two seasons, but Iger wrote in his book that the risk he took putting it on television caught the attention of other famed directors such as Steven Spielberg and George Lucas. 

Iger and Lucas then developed a show based on the Indiana Jones franchise, which was cancelled after two seasons. But, Iger wrote in his book, Lucas never forgot the risk Iger took on his show, and he remembered it years later when he decided to sell Lucasfilm to Disney.

Iger and Bay became engaged in 1995. But after Disney agreed to buy Capital Cities/ABC that same year, Iger had quick decisions to make.

At that time, he wrote in his memoir, he had been commuting weekly to Los Angeles to meet his new Disney colleagues. He knew that after the acquisition was approved, he and Bay would not have much time to honeymoon. So, they quickly married later that same year.

“Willow and I also knew we’d have no chance for a honeymoon once the deal closed,” he wrote. “We radically shortened our engagement and got married in early October 1995.”

They are still married and have two children together.

Forbes reported that between 1994 and 1999, Eisner made $631 million. In the year 1997 alone, Eisner reportedly made more than $550 million. Over the years, Eisner invested his Disney money and became a billionaire by 2008 — perhaps predicting a financial path Iger may follow.

Before he officially became the CEO of Disney, he called to inform Steve Jobs — who was the majority shareholder in Pixar — that he was being appointed CEO and shared his hope they could discuss working together in the future. From there, the two began to slowly work on repairing the fraught relationship between the two companies. 

Iger wrote in his memoir that he felt Disney needed Pixar to help enter the future of animation. Pixar at the time was using technologies to produce content that had never been seen before, Iger wrote in his book.

Iger wanted Disney to be in on it — not just as a distributor for the films, as their previous agreement had stated, but to actually own what Pixar was bringing to the table.

Iger wrote that part of the reason Marvel CEO Isaac “Ike” Perlmutter was willing to sell the company was because Jobs called Perlmutter to “vouch for” Iger and praised how Iger had handled the Disney-Pixar merger.

Forbes reported in 2019 that, if Murdoch were to cash in all stock available to him from the Disney deal, he’d own about $10.5 billion worth of Disney stock. In addition, Variety reported that collectively, the Murdoch family members were “the largest individual shareholders in Disney.”

Iger wrote in his memoir that Murdoch selling the company he had built from scratch was an indicator that the “disruption” threatening the entertainment industry was now inevitable. 

“As [Rupert Murdoch] pondered the future of his company in such a disrupted world, he concluded the smartest thing to do was to sell and give his shareholders and his family a chance to convert its 21st Century Fox stock into Disney stock, believing we were better positioned to withstand the change and, combined, we’d be even stronger,” Iger wrote in his book. 

“In a year when the tide has shifted against Big Business, Big Media and Big Tech, Iger has transformed his enormous media company into a gargantuan media and tech business while ensuring that the Walt Disney Co.’s products remain widely beloved,” Belinda Luscombe wrote in Time’s profile of him. “But for now, for just this moment, Iger is unassailable. He’s transformed his company from a stuffy media doyen into a sexy cultural force.”

Iger was replaced by Bob Chapek, former chairman of Disney Parks, Experiences and Product. Iger would forgo his entire salary for the year, and Chapek would similarly take a 50% salary cut amid potential multibillion-dollar revenue losses due to the coronavirus pandemic, Business Insider’s Ashley Rodriguez reported.

Forbes reported at the time that Iger’s net worth was actually higher than that of Abigail Disney, the Disney heiress, who said in 2019 that she was worth about $120 million.

In March 2020, it was announced that Iger would forgo his salary for the year, as Disney dealt with presumed multibillion-dollar losses due to the coronavirus pandemic and subsequent shutdowns. His base salary was $3 million in the previous fiscal year and he made $47.5 million in total compensation.

Forbes reported that that Iger’s fortune is split between his Disney shares “and cash or other investment from sales of Disney shares over the decades.”

According to Forbes, Iger was compensated $65.6 million in 2018, which was 1,424 times the average Disney employee’s salary. He had been given another $26.3 million in stock after he successfully closed the Disney-Fox merger and for agreeing to extend his contract until 2021. His initial compensation in 2018 was $39.3 million (not including stock rewards).

In April 2019, Abigail Disney publicly criticized Iger’s high pay on Twitter and later wrote an op-ed in the Washington Post elaborating on her thoughts. 

“I’m not arguing that Iger and others do not deserve bonuses. They do,” Disney wrote. “They have led the company brilliantly. I am saying that the people who contribute to its success also deserve a share of the profits they have helped make happen.”

Most recently, Iger received $31.6 million in total compensation in 2023, or 595 times what the median Disney employee makes.

The Igers’ former home has a library, living room views of the Jacqueline Kennedy Onassis Reservoir in Central Park, and four bedrooms, including one master suite with two bathrooms and a walk-in closet.

He has a 180-foot superyacht called Aquarius, which he wrote about in Vanity Fair in 2014.

He’s also having another built, expected to be 30 feet longer, according to The Wall Street Journal.

The scholarship was funded through the proceeds from Iger’s memoir.

Geffen owns a megayacht, known to be a common hang-out spot for celebrities and fellow billionaires, including Amazon founder Jeff Bezos, during the summer months, as seen on his Instagram page.

The yacht is worth $590 million, as previously reported by Business Insider.

After Comcast bought Dreamworks in 2016 for $3.8 billion, Katzenberg’s net worth rose to $900 million. 

Iger and Katzenberg have been friends for years, and Katzenberg is among the group of people who tried to encourage the Disney CEO to run for president.

“No matter how much I begged Bob,” Katzenberg said while presenting the Simon Wiesenthal Center Humanitarian Award to Iger in 2019. “He just wasn’t willing to run for president of the United States.”

Trump’s Strategic and Policy Forum was a business council created to hear the perspectives of different leaders on how to improve job growth in the US. 

“America is gravely in need of optimism, of looking at the future and believing that so many things are going to be all right, or that we as a nation can attack some of the most critical problems of our day,” Iger said at The Atlantic Festival in Washington in 2019. “And that could be the environment, that could be income disparity, that could be the technology’s impact on the world from a disruption perspective. It could be the cost of education, availability of affordable housing, healthcare. You name it.”

Iger returned to Disney as the company’s CEO following the ouster of his successor, Bob Chapek. His contract was originally set to expire in 2024, but Disney’s board in 2023 voted to extend his contract to the end of 2026 — and increased his compensation package by several million dollars.

Upon his return, Iger faced challenges to his control over the company, including from activist investor Nelson Peltz over two board seats. Iger ultimately prevailed. The proxy fight over the seats is estimated to have cost all parties about $70 million.

In the summer of 2024, Puck and Semafor reported that Iger and his wife were planning to purchase a controlling share of the Los Angeles women’s soccer franchise Angel City FC — the most valuable women’s sports team in the world.

The proposed deal, with a pre-money valuation of $250 million, would see the pair replace Reddit cofounder Alexis Ohanian as the team’s primary shareholder.