Julie Zeveloff West/Business Insider
The launch was a “test-and-learn” experience, said CEO Calvin McDonald on a Thursday call with analysts. He also said that the company plans to reintroduce the fabric next year.
The “Breezethrough” pants saga was reminiscent of another yoga pants blunder in 2013, in which the company’s yoga pants were too sheer and led to recalls. But this year’s Breezethrough release had a less severe impact than the sheer pants, wrote Tom Nikic, a Wedbush Securities analyst, in a note cited by Bloomberg.
Lululemon’s McDonald also said the Breezethrough issue was “negligible” for the company’s second-quarter performance.
The athleisure company reported overall revenue of $2.37 billion in the second quarter, a 7% increase compared to the same period last year.