When you take a step back and consider what’s been happening in recent years, it’s actually not that surprising that younger, savvy viewers are tuning in to free OTA TV broadcasts.
Inflation has run rampant in recent years. Streaming services that were once cheap are now pretty expensive. Netflix has basically doubled in price over the years.
At least you didn’t have to watch ads. Until, that is, streaming services added advertising. Now you pay to watch ads.
YouTube TV, a major live TV streaming service, cost $35 a month when it launched in 2017. Now it’s more than $70 a month. How many young people can afford that? Very few.
https://www.businessinsider.com/watch-nfl-live-sports-for-free-tv-antenna-ota-2024-9