economie

I went to Big Lots and saw why the chain is closing stores and filing for bankruptcy

This Big Lots is located in a strip mall in exurban Maryland.

This Big Lots location is one of a few that will remain open in the DC area. The company plans to close at least a dozen stores in the region, according to lists that it has provided over the past two months.

The first thing I noticed were these bags of potting soil and wood pellets for smoking meat.
A cooler with a selection of chilled beverages was the first thing I saw when I walked into Big Lots.

This Big Lots store had several aisles of shelf-stable grocery items, from chips to cake mixes.

Big Lots acquires many products from closeouts, which happen when the retailer’s suppliers get rid of something at a sizable discount.

That strategy extends to food, which Big Lots acquires “for a variety of different reasons, including other retailers canceling orders or going out of business, production overruns, or marketing or packaging changes,” the company wrote in its latest annual filing with the SEC.

There were condiments including ketchup and mustard…
Bottles of Prime were $1.29 each at Big Lots.

Prime is facing several lawsuits, including at least two that claim the brand’s sales this year have been slower than anticipated, BI reported last month.

Big Lots also had a selection of cleaning and personal care products, such as this store-brand toilet paper.
I found clothing, cleaning supplies, kitchenware, and other products at this Big Lots store.

On average, Big Lots stores had an average of 23,000 square feet of selling space in 2023, according to the company’s annual filing with the SEC. That’s tiny compared to almost any big-box store: The average Walmart takes up 105,000 square feet, according to a company filing.

Yet Big Lots had a lot of departments, from kitchen supplies to furniture to groceries. The selection within each was limited, and it felt to me like the store was trying to be everything at once.

This display of products that cost less than $5 reminded me of a dollar store.
Bed frames and mattresses at Big Lots.

Signs on the mattresses advertised Big Lots’ own credit card, which offer interest-free payments on big purchases.

…to this TV stand.
Most areas of the Big Lots store were well-stocked, but not this one.

These shelves were next to a selection of plastic storage containers and other home goods.

Some of the products at this Big Lots store were from a different era.
The Sixteen Candles puzzle on a shelf at Big Lots.

I found this puzzle in the toy section for $6. It was one of the most unusual things I found in the store, both because “Sixteen Candles” came out forty years ago and because the manufacturer leaned on the Blockbuster name.

It wasn’t just the products: Shopping at Big Lots felt like stepping back in time.
Two liters of soda at Big Lots.

Big Lots customers should still expect “extreme bargains” at its stores despite its ongoing bankruptcy, the company says on a website with information about the filing.

But this 2-for-$5 deal on two-liter bottles of Coca-Cola sodas was representative of the prices I saw at this Big Lots store: Big Lots’ pricing was mostly in-line with other places where I could buy similar stuff.

I headed toward the checkouts with two purchases in hand.
The reporter outside the Maryland Big Lots store.

Big Lots had the range of products that I’d associate with a big-box store like Walmart or Target. But it didn’t have the same selection within each category that I’m used to at those stores.

The company’s focus on closeout merchandise also reminded me of off-price retailers like TJ Maxx and Ross, but those stores seem to have a narrower focus on home goods, clothing, and accessories than Big Lots does.

And if you need ketchup, chips, or other groceries, there’s no shortage of supermarkets near this Big Lots. I counted at least seven within a mile of the store, including an Aldi, a Safeway, and a local organic market — and each has fresh produce and meat as well.

Lots of retailers have gone through bankruptcy or closed stores over the last 20 years.
The snack selection at Big Lots.

From Sears to Bed Bath & Beyond, plenty of once-prominent retailers have gone through bankruptcies, closed stores, and, in some cases, shut down completely. At the same time, Walmart, Target, and Amazon have continued to attract customers.

Based on my trip there, I don’t see a reason to keep shopping at Big Lots. If the chain wants to survive — and avoid the fate of Sears — it will need to offer shoppers something that they can’t get anywhere else.

Do you work at a major retailer and have a story idea to share? Reach out to this reporter at abitter@businessinsider.com