economie

I ate my way through the classic menu at Insomnia, the cookie chain that dominated the market long before Crumbl’s debut

September 23, 20240
One of Insomnia’s classic cookies features M&M’s.

Gia Yetikyel

I’m a fan of M&M’s, so I was surprised by how much I disliked Insomnia’s classic cookie featuring the candy.

There was no dimension here — it was just a plain cookie and M&M’s mixed together.

Although it would certainly scratch an itch if you had a sweet tooth in the middle of the night, I thought the flavor ultimately fell flat compared to the rest of the cookies.

Insomnia’s peanut-butter-chip cookie was a letdown.
My chocolate-chunk cookie at Insomnia was smaller than the others.

Gia Yetikyel

The chocolate-chip cookie market is competitive and oversaturated these days. Insomnia’s offering just didn’t stand out from the crowd.

After a few bites, the flavors and textures of the cookie and chocolate were nearly indistinguishable.

It’s not something I’d specifically seek out again, but I’d eat it if it were placed in front of me.

I’m not usually a fan, but oatmeal raisin was surprisingly tasty.
Some people find white chocolate to be overly sweet.

Gia Yetikyel

The cookie had a mix of white-chocolate chips and macadamia nuts — flavors I find so distinct that I almost had a hard time comparing it to the others.

It was definitely on the sweeter side, and I know not everyone enjoys white chocolate. But if I could only choose one Insomnia cookie to satiate a serious sugar craving, this would be my pick.

Snickerdoodle has always been my go-to order here.
I could see Insomnia’s mint cookie being a hit at Christmas.

Gia Yetikyel

Insomnia’s double-chocolate-mint cookie offers a dark-chocolate base with mint chips and pieces of milk chocolate throughout.

Although mint-flavored desserts are a little controversial — it’s certainly a strong flavor that you either like or don’t. I loved its almost Christmas-y flavor profile.

Texture-wise, it was a bit harder than the other cookies, but the flavorful mint chips made up for it.

Double-chocolate chunk competed closely with its mint counterpart.
Insomnia has nailed the basic sugar cookie.

Gia Yetikyel

Insomnia’s buttery sugar cookie with hints of vanilla snagged first place. Its soft texture and subtle flavor were nearly perfect.

A sugar cookie is kind of an old reliable. If you’re overwhelmed by the number of flavors to choose from at Insomnia, this is my suggestion for a dependable sweet treat.