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Bonobos cofounder Andy Dunn has a new IRL social startup. Read the 31-page pitch deck it used to raise $11.5 million.
October 2, 20240
The deck starts with a reference to the US Surgeon General’s declaration of a “social isolation pandemic.”
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“In the last two decades, we’ve lost 24 hours of in-person time per month,” the slide reads.
Then Pie cites research about loneliness from more than two decades ago.
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Pie cites Dr. Marisa Franco’s book “Platonic,” too.
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Pie compares its feed to the social media feeds we already have.
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Pie outlines the competitive landscape of IRL social apps.
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The app began testing “Pie Originals,” events curated for Chicago, earlier this year.
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The app also has “creators” who host events.
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Pie wants to use the friends-of-friends network effect to scale and help people meet.
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Pie is also equipped with AI.
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Its AI assistant will help people make dinner plans.
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User retention increases after three plans.
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Pie illustrates how it’s working so far in Chicago.
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Then Pie draws similarities to the creator economy.
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It also compares its market opportunity to Airbnb and Uber.
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Pie launched a creator fund to help pay creators.
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It’s also building out an enterprise product offering.
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Companies can use Pie to connect coworkers.
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Pie lays out its monetization roadmap.
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Wrapping up, Pie introduces CEO and founder Andy Dunn.
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It also introduces its team of 10 staffers.
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And notable investors and shareholders.
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Pie updated some parts of its pitch deck in the copy it shared with Business Insider, including investments from its Series A.
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