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Wealthy hotel guests now expect more than a massage
This sudden rise in demand for ostensibly science-backed wellness might be explained by two factors, according to the Global Wellness Institute. COVID created a greater consumer interest in health and wellness, and as lifespans are increasing, the desire to extend healthspan — the time that a person is healthy and mobile— has grown too.
“The pandemic showed us how critical it is to prioritize our health, and travelers today want more than relaxation — they’re looking for longevity and proactive health management. The Estate is our answer to that need,” Nazarian told BI. “I’ve built my career around understanding market trends and what people truly seek. Longevity is not just a trend — it’s a necessity for multiple generations.”
The rise of “longevity tourism” is a logical response to this demand. As the founder of a luxury travel consultancy told The Times of London, the expectations of her high-end clients just keep climbing.
“Personal trainers, the latest equipment, a decent massage — won’t pass muster,” she said.