Airlines are building ‘business-class-lite’ to generate more revenue and increase demand for the luxe seats

Given the profitability of premium cabins like business class, airlines are keen to squeeze every profit from both the seat and its ancillary amenities.

However, the ultimate effect on consumers remains unclear. Like basic economy, an unbundled fare means consumers who want guaranteed seats or other add-ons would likely pay extra to get it.

“It’s like insurance, in a way,” Harteveldt said. “If you want the certainty that you have a specific seat, then you will pay for it, presuming the price is right.”

In practice, Harteveldt estimates fares for the new unbundled ticket would be similar to current business-class prices — with the price of a full-fledged business seat steadily increasing.

On the other hand, Harteveldt said the new strategy could be good for corporate customers because they can ensure business travelers get good rest and food on the aircraft, even if they can’t access the lounge or board first.