Victoria’s Secret could be the next brand Gen Z brings back from the dead

The brand seems to be doing just that by introducing Joseph Altuzarra to its workforce. The atelier designer will debut a ready-to-wear clothing collection at the brand’s fashion show, targeting a new group of customers with a wide interest in clothes and an appreciation for luxury goods.

Nostalgic customers also shout about their wants and needs from Victoria’s Secret online. The brand simply needs to pay close attention.

Fernandez and Sherman pointed to the brand’s popular loungewear as an example. While Victoria’s Secret now offers its foldover leggings in neutral colorways with slight bedazzling, they’re not exactly like those from the brand’s past with massive logos, neon colors, and bold animal prints.

Customers, as they’ve been saying on social media, want to buy the latter. Victoria’s Secret would be remiss not to seize this opportunity and others like it.

A Victoria’s Secret representative says the brand — which boasts a board of directors of 89% women — is working on that.

“Victoria’s Secret celebrates and supports all women,” the representative said. “We strive to make sure women feel represented in everything we do — from our products to our marketing to our advocacy programs.”

“We have evolved into a more inclusive brand from the inside out, and we continue to keep our customers — both old and new — at our core and listen to their needs so that we remain a brand they love and can see themselves in,” the representative added.

Victoria’s Secret is still far from being the retail powerhouse it once was. Still, the brand is starting to catch people’s attention, which is more than it could say two years ago.