economie

A TikTok creator doubled her income with a 50-part post about her husband. She keeps her day job for stability.

Natasha Rothwell is developing a TV series based on Johnson’s TikTok series for ABC.

Johnson said she’ll be involved in the writer’s room, giving feedback on the adaptation’s accuracy. “This is my baby and I’m hands-on with it,” she said.

She bought a ‘modest’ house

A pivotal part of “Who TF Did I Marry” was that Johnson said her ex, who she nicknamed “Legion,” told her he paid $700,000 in cash for a house they wanted. Johnson later learned that he could not show proof of funds to the sellers, who rescinded the offer.

After the series blew up, and lucrative business deals started pouring in, Johnson said her first big goal was to finally be a homeowner and not worry about rent increases.

She described her new house as “modest.” “I made sure to buy something that was smart for me,” she said. “I’m not going to buy a seven-bedroom house with a three-car garage.”

In Marietta, where the average home costs $468,000, Johnson wanted something she could afford even if she quit content creation.

She’s careful with her money

Johnson’s aware of how drastically sudden, accidental fame can change your life. “You get all this money starts flowing in and everybody has a hand out for something,” she said.

But her life experience has also taught her to be wise with her money. “I know what it’s like to live from paycheck to paycheck,” she said. “I grew up with a mom who was on welfare, so I know what it is to literally have $2 in my bank account.”

She said most of the content creation money has gone into her savings and that she limits shopping and eating out because they “can add up quickly.” She values her full-time role because it comes with a steady income as well as medical insurance.

Johnson said she would only leave her job for another full-time, stable position — never content creation, which can be volatile and time-consuming.

Plus, it would suck the fun out of posting. Outside of sponsored content and media appearances, she only posts when she genuinely has something she wants to share. “I think that people would get sick of seeing me every single day,” she said. “‘Hey, get ready with me to go to work,’ that’s boring.”

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https://www.businessinsider.com/reesa-teesa-who-tf-did-i-marry-income-contant-creation-2024-10